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Sunflow: August revenue up 14% year over year

We have worked with Sunflow for 7+ years and helped it launch its DTC business mid-pandemic. The season now runs longer, and the creative keeps coming.

Client
Sunflow | Beach chairs
Platforms
Meta, Google, Pinterest, Microsoft, MNTN (Connected TV), Klaviyo, Attentive

August revenue, 2026 vs. 2025
+14%
From Sunflow’s store data in MVR Studio
September revenue, 2026 vs. 2025
+61%
From Sunflow’s store data in MVR Studio
Ad assets made since 2022
3,700+
Image and video assets in MVR’s creative library
Conversion rate lift from landing page tests
25%
From the published 2023 case study

Beach chairs sell in a short window. Most of the year’s revenue lands between May and August, so every summer has to be planned, produced, and scaled ahead of time.

The category is full of cheap look-alikes. Sunflow had to win on comfort and design, not price.

  • Sunflow ad: for effortless beach days, with feature callouts

  1. Build the summer before it starts

    Concepts get briefed, shot, and tested in spring, so the winners are ready to scale when demand peaks.

    • Sunflow carousel ad asking why Sunflow is the best beach chair
    • Sunflow ad: going to the beach should not mean struggling to get comfortable
    • Sunflow High Tide Chair call-out ad on a beach
  2. Ship creative at volume

    3,700+ ad assets since 2022, including 71 new concepts in 2026 so far. Hooks from top performers get reused on new formats.

    • Sunflow ad with a creator quote about the beach chair
    • Sunflow ad: the beach chair that made me say my wife was right
  3. Turn more visits into orders

    Landing page tests lifted the conversion rate 25%, so every summer dollar works harder.

    • Sunflow 5-star cabana review ad on the beach
    • Sunflow beach chair with built-in shade on the sand

Our media philosophy

New concepts, not rotation

When people see the same ads more often and costs rise, we test new concepts built around different customer needs.

Read our approach: New concepts, not rotation
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