Sunflow

Solution

Our pre-launch strategy was straightforward: maximize engagement to build anticipation. This translated to initiating a targeted lead generation campaign bolstered by strategic email automations, which gave us a foundation of purchasers for our launch. Collaborating closely with SUNFLOW for content creation, we crafted ads that honed in on the chair's functional attributes, user-friendliness, and lifestyle appeal. Recognizing the universal frustration with cumbersome beach chairs, our messaging underscored SUNFLOW's ease-of-use and superior comfort, aiming to sway potential buyers accustomed to lower-priced alternatives. As SUNFLOW's reach grew, we broadened our digital marketing scope, tapping into fresh channels and exploring varied verticals.

Results

The outcome was a successful summer season with a near sell-out of product variants. Within its inaugural year, SUNFLOW achieved a seven-figure revenue, paving the way for product line expansion and a strategic market entry in Australia to offset the US's off-peak period. Our hands-on involvement in designing and testing the landing pages led to a tangible 25% uptick in conversion rates. Notably, SUNFLOW's value proposition and growth trajectory caught attention, culminating in a successful pitch on Shark Tank. We continue to strategize with the SUNFLOW team as they expand their product ecosystem.