We’re a full-service growth marketing agency focused on digital solutions for forward-thinking companies. Helping emerging brands thrive in the digital world.

MVR Digital

Disrupting the premium beach chair market with an innovative ad strategy

Sunflow

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🤩 Results

When SUNFLOW approached MVR Digital, they were up against the clock with a shifted launch timeline due to inventory delays. Instead of a spring debut, they faced a peak summer introduction. This compressed timeline left us with minimal leeway for user and content testing. The challenge? Positioning a premium beach chair in a market awash with short-lived, inexpensive options.

Problem

Our pre-launch strategy was straightforward: maximize engagement to build anticipation. This translated to initiating a targeted lead generation campaign bolstered by strategic email automations, which gave us a foundation of purchasers for our launch. Collaborating closely with SUNFLOW for content creation, we crafted ads that honed in on the chair's functional attributes, user-friendliness, and lifestyle appeal. Recognizing the universal frustration with cumbersome beach chairs, our messaging underscored SUNFLOW's ease-of-use and superior comfort, aiming to sway potential buyers accustomed to lower-priced alternatives. As SUNFLOW's reach grew, we broadened our digital marketing scope, tapping into fresh channels and exploring varied verticals.

Solution

The outcome was a successful summer season with a near sell-out of product variants. Within its inaugural year, SUNFLOW achieved a seven-figure revenue, paving the way for product line expansion and a strategic market entry in Australia to offset the US's off-peak period. Our hands-on involvement in designing and testing the landing pages led to a tangible 25% uptick in conversion rates. Notably, SUNFLOW's value proposition and growth trajectory caught attention, culminating in a successful pitch on Shark Tank. We continue to strategize with the SUNFLOW team as they expand their product ecosystem. 

Results

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🔍 Approach

Building a premium beach chair brand

📣 Platforms utilized

Fearless creative. Integrated strategy. Untamed digital growth.

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Building a robust data collection strategy across web + mobile app, for trustworthy metrics

Alo Yoga

Alo was grappling with an outdated tracking setup, compounded by many hands tweaking settings. This led to unreliable data, along with a difficulty to distinguish between website and app purchases. Despite knowing that transitioning to GA4 would offer clearer insights, the team's past experience with another agency made them wary. The attempt to switch had become a quagmire, stalling their progress.

Recognizing Alo's complex setup, we prioritized two main objectives: Firstly, using the measurement protocol, we streamlined accurate sales data across both app and web, and harmonized metrics across payment processors. Secondly, we implemented enhanced data tracking, offering the marketing team insights into user interactions and high-performing PLP placements.

The outcomes were significant: an 80% boost in marketing data attribution, full centralization of marketing scripts, a 50% increase in data points tracked, and 30% faster data analysis.

Designing a robust data-collection strategy

Addressing student & faculty usage issues by improving data collection and reporting

McGraw Hill

McGraw Hill approached MVR Digital with concerns about their data's accuracy. With the upcoming school semester on the horizon, the MH AccessEngineering site's engagement metrics and site usage were pivotal. There were issues with event triggers, partial tracking, and incomplete reporting. The team was keen to enhance data collection and reporting precision, while also transitioning to GA4 without any hiccups.

MVR teamed up with McGraw Hill to pinpoint their objectives. Our deep dive revealed that script breakage was a recurring issue whenever new developers came on board, along with a large portion of ways a student can access an element were not being tracked. To tackle this, we designed custom code snippets to minimize such disruptions. In tandem with their development team, we ensured a smooth integration. Comprehensive testing was undertaken to guarantee that every user action was aptly recorded, fortifying the setup for the long haul. To provide the executives clear insights into their data, designed a series of custom reports to view the data from multiple angles. 

Our data collection changes resulted in a 75% uptick in data precision, 100% less breakage, and a 78% reduction in the executive team's report generation time. Additionally, our custom-designed Looker dashboards allowed the team to bypass GA4 entirely while still allowing the flexibility to customize the data they're viewing. 

McGraw Hill

🛠️ Our contributions

🤩 Results

🔍 Approach

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