Alo Yoga: powering data-driven decisions for a yoga and activewear brand
Building a robust data collection strategy across web + mobile app, for trustworthy metrics.
- Client
- Alo Yoga | Yoga and activewear
- Services
- Marketing analytics
- Improvement in data attribution
- 89%
- Centralized marketing scripts
- 100%
- Increase in data tracked
- 55%
- Data accuracy
- 85%
- Faster data retrieval
- 30%
- Fewer data blind spots
- 60%
Alo was grappling with an outdated tracking setup, compounded by many hands tweaking settings. This led to unreliable data, along with difficulty distinguishing between website and app purchases. Despite knowing that transitioning to GA4 would offer clearer insights, the team’s past experience with another agency made them wary. The attempt to switch had become a quagmire, stalling their progress.
Recognizing Alo’s complex setup, we prioritized 2 main objectives. First, using the measurement protocol, we streamlined accurate sales data across both app and web, and harmonized metrics across payment processors. Second, we implemented enhanced data tracking, offering the marketing team insights into user interactions and high-performing PLP placements.
The outcomes were significant: full centralization of marketing scripts and 30% faster data analysis.
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