Lead generation marketing agency
Paid media funnels, landing pages, and creative for lead generation brands. We connect awareness, demand capture, and confirmed lead outcomes in a multi-channel plan built around profitability.
What is lead generation marketing?
- What it is
Lead generation marketing uses paid media, landing pages, and creative to get the right people to share their details, book a call, or request a quote.
- Who it is for
Brands that sell through a form, a call, or a quote. Clients include Peddle, TED, Kaspar & Lugay, and KIKI, across automotive, media, legal, and technology.
- What MVR does
We build the funnel: paid media, landing pages, and creative, measured on qualified leads and closed revenue in MVR Studio.
- Monthly ad spend managed across all accounts
- $3M+
- TV spots produced for Peddle: live action and handmade animation
- 2
- Featured client industries: automotive, media, legal, and technology
- 4
#21 of 75 on ADWEEK’s Fastest Growing Agencies list
For lead generation brands spending $100K+ a month that need a profitable, multi-channel path from awareness to qualified demand.
The full funnel, planned first
We work backward from your business goals to an upper- and lower-funnel channel plan.
ProofPeddle: paid media, creative, and 2 TV spots from one team.
Production for broader reach
TV and CTV production join the plan when the audience and economics support it.
ProofPeddle’s 30-second spots, delivered for MNTN, Amazon Prime Video, and Google Premier.
Quality judged alongside cost
We judge cost per qualified lead or consultation with the confirmed outcomes your team shares.
Peddle
Kaspar & Lugay
Optimize for lead quality
Any agency can drive form fills. We optimize for qualified leads, booked calls, and closed deals: tighter targeting and qualifying questions on the page.
Turn page visits into inquiries
In lead generation, the landing page is the first real interaction with the brand. Layout, form length, copy, social proof, and load speed decide whether someone converts or leaves.
Stay with leads until they buy
Not every lead is ready today. Email nurture and retargeting keep you in front of them, so more of them reach your sales team.
Write creative that qualifies
The ad has to attract qualified prospects and filter out people who will never convert. The MVR Creative Brief connects a specific audience and pain point to a clear solution, hook, and format, and we review every ad on day 7. For Peddle, that cadence keeps finding new angles that lower cost per lead.
We plan the full funnel before choosing channels, so each one works where it brings in customers profitably.
Build awareness
TV and CTV, online video, and paid social introduce the business to people who may need it. CTV runs through MNTN, Amazon Prime Video, Google Premier, and others.
Develop interest
Social and video explain the offer, answer common questions, and give people a reason to learn more.
Capture demand
Paid search reaches people actively looking for a solution, and landing pages connect the query to the offer.
Generate inquiries
Search and social retargeting bring interested prospects to focused forms or call options.
MVR produced both spots. The animated one was made in-house, by hand, from scratch.
Cost per lead alone does not show whether leads become customers: a cheap lead that never converts costs more than a pricier lead that buys. We connect ad platforms to your CRM for closed-loop reporting in MVR Studio.
- Cost per qualified lead, by source and campaign
- Lead-to-close rate and closed revenue from your CRM
- Landing page conversion rate, tested continuously
- Budget pacing across every paid channel
We build the funnel around the people you want to reach and the actions that show real interest, so platforms learn from qualified leads instead of form fills.
For 5+ years, Alo Yoga and McGraw Hill have trusted MVR to refine their data, from tracking to attribution, so their teams can make business decisions with it.
The principles hold across very different models: high-volume consumer leads, content-driven traffic, high-value leads, and platform user acquisition.
Peddle
An automotive platform where consumers sell their vehicles. We run paid media and creative strategy for high-volume seller lead campaigns, one of our longest-running lead generation engagements.
TED
The global media organization known for its talks and conferences. We drive qualified audiences to event launches and local video content with targeted paid campaigns, optimized around launch windows.
Kaspar & Lugay
A law firm where we run legal lead generation within the platform rules for legal services. For the full playbook, see our law firm marketing page.
KIKI
A technology platform where we drive user acquisition through paid channels, with creative that explains the product in seconds and landing pages that turn curiosity into signups.
We plan media around your revenue, profit, or lead targets.
- MVR Studio/Funnel planMulti-channel
Upper funnel
Introduce the offerYouTubeDemand GenCTVMeta videoMiddle funnel
Capture interestMetaTikTokPMaxLower funnel
Capture intentGoogle SearchMetaLocal Services Ads
Qualified leadsClosed dealsJudged on cost per qualified leadFull-funnel lead generation
We map your funnel from first touch to closed deal, then plan channels from upper to lower funnel to bring in qualified leads profitably.
Read our approach: Full-funnel lead generation - MVR Studio/Lead qualityLast 30 days
Cost per form fill
$40
Cost per qualified lead
$100
What the leads turn into
Outcomes from your team- Leads250
- Qualified leads100
- Closed deals25
Cost per closed deal$400Cost per qualified lead, not per form fill
We judge lead cost by how many leads qualify and move forward, using the outcomes your team reports back.
Read our approach: Cost per qualified lead, not per form fill - MVR Studio/ScorecardsBy job
Business results
Qualified leadsSalesAwareness
- CPM
- Hook rate
Consideration
- CTR
- CPC
- Landing page views
Conversion
- Cost per lead
- Conversion rate
Every ad judged by its job
Awareness, consideration, and conversion ads each get their own scorecard, with business results above all 3.
Read our approach: Every ad judged by its job
What industries do you generate leads for?
B2B SaaS, professional services, healthcare, real estate, financial services, and education, plus automotive, media, legal, and consumer brands. Each plan fits the industry’s sales cycle and decision process.
How do you qualify leads before they reach sales?
Progressive forms, lead scoring models, and qualifying questions filter for high-intent prospects. The goal is leads your sales team can close, not a pipeline full of unqualified contacts.
What channels do you use for lead generation?
Google Search, LinkedIn, Meta, and Performance Max (PMax). The mix depends on your audience, average deal size, and sales cycle: LinkedIn works well for B2B, and Meta excels for consumer lead generation.
How do you track lead quality and ROI?
We connect ad platforms to your CRM and track leads from first click to closed deal, so we can see which campaigns, keywords, and audiences produce the most valuable customers, not just the most form fills.
What is your approach to landing page optimization for lead gen?
Conversion-focused pages with a clear value proposition, social proof, and low-friction forms, then continuous A/B tests on headlines, form length, page layout, and calls to action.
How quickly can you start generating leads?
The first 2 to 4 weeks are for testing, and lead volume and quality improve as we refine targeting and creative.
What is the most important lead generation KPI?
Cost per qualified lead, read next to lead-to-close rate. Cost per lead alone rewards cheap leads that never buy.