Ecommerce and DTC email marketing agency
Klaviyo flows, campaigns, and retention programs for DTC and ecommerce brands.
What is DTC email marketing?
- What it is
DTC email marketing is the email and SMS a brand sends its own list: automated flows like welcome and abandoned cart, plus planned campaigns.
- Who it is for
DTC and ecommerce brands on Klaviyo and lead generation brands spending $100K+ a month across channels, plus publishers with large lists.
- What MVR does
We plan, design, write, build, and test every flow and campaign, then measure what email adds beyond paid media.
Topicals: repurchase rate up 35%
Repurchase rate after the email redesign
- Hero product sold out
- 4xHero product sold out
- Retail partnership
- SephoraRetail partnership
An email redesign for a skincare brand challenging beauty norms.
Make new releases matter
We build messages around the reasons existing customers would want the next product. For Saysh, email and SMS converted 60% of past purchasers on new styles.
Bring experience at scale
We coordinate email design across large audiences and distinct brand identities.
Measure engagement after the redesign
We check whether refreshed emails get more people opening and clicking. For Crain Communications, open rates rose 37% and click rates 19%.
Welcome, abandoned checkout, post-purchase, and launch emails for Wrensilva and Sonsie.
Click or tap an email to scroll through it.
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We cover the whole job, from strategy and design to build, A/B testing, segmentation, and reporting.
Strategy and setup
Account audits, a retention strategy, and a content calendar. Klaviyo setup and migration, with your Shopify data synced in.
Flows, campaigns, and SMS
Welcome, abandoned cart and checkout, browse abandonment, post-purchase, replenishment, win-back, sunset, and Recharge subscription flows, plus weekly or biweekly campaigns. SMS runs alongside email.
Design, copy, and segmentation
Custom design and copywriting on a modular template system. Segments by purchase behavior, engagement, product affinity, and lifecycle stage, with personalization inside each send. List growth through sign-up forms and landing page capture.
Testing, deliverability, and reporting
A/B tests on subject lines, content, send time, and flow logic. Domain authentication with SPF, DKIM, and DMARC, plus list hygiene. Email and SMS revenue reported in MVR Studio.
Acquiring a customer once is expensive. Paying to acquire them again is waste. Paid media goes after new customers; email and SMS bring past buyers back.
We map every touchpoint after the first order. Which email goes out on day 1, day 7, and day 30? When should a repurchase reminder land, based on how long the product lasts? When does a cross-sell make sense, and when has a customer gone cold enough for a win-back? We answer from your Klaviyo and Shopify data.
Every email is custom designed to your brand guidelines. We design mobile first and test rendering in Gmail, Apple Mail, Outlook, and Yahoo.
We test subject lines on every campaign, and length, image density, call-to-action placement, and personalization across flows. Over time that builds a clear picture of what your audience responds to.
Enterprise email
Large lists, multi-brand template systems, editorial calendars, and strict compliance.
DTC email
Revenue first: conversion flows, launches, and retention sequences. The metrics are revenue per recipient, flow conversion rate, and list growth, and iteration is faster.
Email for lead generation brands
A form fill starts the sale. We send follow-up within minutes, nurture sequences that answer objections, and re-engagement for cold leads, and connect email data to your CRM to see which sequences move qualified leads to close.
When paid traffic lands and does not buy, browse abandonment picks them up. Cart abandonment closes the sale. For lead generation, nurture keeps working after the form. Without these systems you pay full acquisition cost for every sale.
Our attribution process shows which flows add revenue and which only claim sales that would have happened anyway, so email never starves prospecting spend. Email connects to your landing pages and ecommerce growth programs.
Audit the account
Flows, segments, deliverability, and what email adds today.
Rebuild the flows
Automated flows earn revenue every day, so they come before more campaigns.
Plan the campaigns
A calendar built around launches, restocks, and content.
Test and measure
A/B tests on every send, and added revenue checked against store revenue in MVR Studio.
Klaviyo syncs into MVR Studio, our proprietary reporting platform, nightly beside Shopify and every ad platform, so email and SMS revenue sits next to new-customer revenue in one view.
- New and returning customer revenue by month
- Flow and campaign revenue from Klaviyo, updated nightly
- Added revenue checked against store revenue, not last click
What does an email marketing agency do?
Runs your email and SMS program end to end: strategy and audits, flows and campaigns, design and copy, segmentation, list growth, A/B testing, deliverability, and revenue reporting. At MVR the same team also runs paid media, so email picks up the customers your ads bring in.
What email platforms do you work with?
Klaviyo, Mailchimp, HubSpot, and other major ESPs. Klaviyo is our first choice for ecommerce because of its Shopify integration and segmentation.
What types of email flows do you build?
Welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and VIP flows, each built for your brand voice and customer journey.
How do you improve email deliverability?
SPF, DKIM, and DMARC authentication, list hygiene, sending to engaged segments, and sender reputation monitoring.
Do you handle SMS too?
Yes. We plan email and SMS together in Klaviyo so messages do not collide. SMS works well for launches, restocks, back-in-stock alerts, and shipping updates.
How often should we send email campaigns?
It depends on your list. Many ecommerce brands send several campaigns a week alongside automated flows. We test cadence on engagement data.
What kind of results can we expect from email marketing?
It depends on your list, your purchase cycle, and how much paid traffic feeds the list. Automated flows usually earn the most per send, so we build them first.
How much does email marketing cost?
It depends on how many flows need building, how often you send, and whether design and SMS are included. Klaviyo bills separately for the platform. We quote after a call about your list and goals.
What is a good open rate for email marketing?
Apple Mail Privacy Protection inflates opens, so open rate is a weak goal on its own. We use it for subject-line tests and judge programs on clicks, orders, and revenue per recipient.
Crain Communications
Media publishing
95+
Emails redesigned across 11 brands for 78M subscribers.
Vella Bioscience
Women’s wellness
115K
Email subscribers, with 60%+ open rates.
Your email list is the one marketing channel you own. These services feed it and use it.