Paid media agency for ecommerce and DTC brands
We connect creative, media, and clean data to grow new-customer revenue for ecommerce brands spending $100K+ a month.
What is paid media?
- What it is
Paid media is advertising you pay for: social ads, search and shopping ads, video, and connected TV. You buy reach and clicks instead of earning them.
- Who it is for
DTC and ecommerce brands that want Meta, Google, and TikTok run as one system and measured on store revenue.
- What MVR does
We plan the mix, make the creative, buy the media, and report blended results in MVR Studio, across $3M+ in monthly ad spend. Paid social and media buying run as practices inside this system.
Sunflow: September revenue up 61%
September revenue, 2026 vs. 2025
- August revenue, 2026 vs. 2025
- +14%August revenue, 2026 vs. 2025
- Ad assets made since 2022
- 3,700+Ad assets made since 2022
Paid social, creative, and landing pages for a premium beach chair brand MVR has worked with for 7+ years.
Start with the business goal
We work backward from your growth target to the channel plan, creative, and measurement it needs.
Separate acquisition from existing demand
MVR Studio reports new-customer and non-brand results apart from repeat purchases and branded search.
Connect creative to business results
Production and media decisions share one feedback loop, so creative changes follow what drives purchases.
Meta
Meta, Facebook, and Instagram ads
Meta is the highest-leverage paid channel for most DTC brands, and its Andromeda algorithm needs creative variety. We launch with a broad mix of static, video, UGC, and carousel ads, each built from an MVR Creative Brief around a specific person and pain point. Broad targeting with strong creative beats narrow audiences with weak ads.
- Feed
- Stories
- Reels
- Advantage+
- Conversions API
TikTok
TikTok ads
TikTok rewards native, creator-led content over polished brand ads. We produce it through our UGC and creator network and review every ad on the same day-7 schedule we use on every channel.
- Spark Ads
- Creator content
- TikTok Shop
Google captures demand that already exists. When someone searches for your product, your category, or your competitors, Google turns that intent into revenue.
We run Search, Shopping, Performance Max, and AI Max against your margin targets, with the headlines, descriptions, images, and video that Google’s automation needs. Google closes the demand Meta creates, so we run the two as one system.
Strategy
Channel mix and budget, set against your blended CPA target and margins.
Creative
New creative every week from our creative strategy team.
Buying
Account structure, bids, and budgets managed daily on Meta, Google, and TikTok.
Measurement
Attribution from our own process: store revenue reconciled against every platform in MVR Studio.
Week 1: audit
Account structure, attribution setup, and creative library. We name the 3 biggest levers.
Weeks 2 to 4: rebuild
Restructured campaigns, new creative, and a baseline set in MVR Studio.
Every week
New creative, day-7 reviews, daily bid and budget changes, and a report on blended results.
Every month
A strategy review against your targets, with the next month’s plan.
Meta, Google, and TikTok all claim credit for the same sales. We reconcile store revenue against every platform in MVR Studio, our proprietary reporting platform, with or without a third-party attribution tool, and judge every dollar on blended CPA and ROAS.
- Blended CPA, ROAS, and MER across every channel
- Creative similarity checks that catch fatigue before CPA climbs
- Spend, revenue, and pacing updated nightly
We plan media around your revenue, profit, or lead targets.
Non-brand first, brand on its own line
Brand searches mostly come from people who already know you. We grow non-brand demand and report brand separately.
Read our approach: Non-brand first, brand on its own lineHow much does paid media cost?
There are 2 costs: the media budget you pay the platforms and the agency fee. We work best with brands spending $100K+ a month across channels, where there is enough volume to test new creative every week. The fee depends on scope and channels, and we quote after a call.
Paid media vs. paid social: what is the difference?
Paid social covers social platforms like Meta and TikTok. Paid media covers those plus search, shopping, video, and connected TV. Our paid social team runs inside the paid media system, so social learnings feed search and retargeting.
Do you manage Google Shopping and Performance Max?
Yes. We run Search, Shopping, Performance Max, and AI Max for ecommerce brands, with product feeds and creative assets built for Google’s automation and targets set on your margins.
Do you optimize to platform-reported ROAS?
No. Every platform over-counts its own conversions, so scaling on platform ROAS means scaling on revenue that may not exist. We judge spend on blended CPA and ROAS from our own attribution process, with store revenue reconciled against every platform in MVR Studio.
How do you catch creative fatigue?
We track creative similarity across every active ad. When top performers start to look alike, fatigue is coming, so new concepts are already in testing before CPA rises.
Topicals
Skincare
First-purchase CPA from $50+ to under $16
First-purchase CPA, with the hero product sold out 4x and a Sephora partnership.
Blu Atlas
Men’s grooming
4,100+
Creative variations tested, from launch to an 8‑figure exit in 17 months.
Source: Business Wire
Ads drive traffic. Landing pages convert it. Email brings buyers back. Attribution measures all of it. Our ecommerce growth team runs them as one system.