Ecommerce marketing agency for DTC and Shopify brands
We connect acquisition, conversion, and retention for DTC and Shopify brands, with clients averaging 3+ years working with us.
What is ecommerce marketing?
- What it is
Ecommerce marketing is everything that brings buyers to an online store and brings them back: ads, landing pages, email, and the data that connects them.
- Who it is for
DTC and ecommerce brands on Shopify or Shopify Plus spending $100K+ a month across channels.
- What MVR does
We run paid media, landing pages, and email as one team, across $3M+ in monthly ad spend, and attribution decides where the next dollar goes.
Topicals: CPA from $50+ to under $16
First-purchase CPA
- Hero product sold out
- 4xHero product sold out
- Retail partnership
- SephoraRetail partnership
An account restructure and creative overhaul for a skincare brand challenging beauty norms.
Connect the stages of growth
We coordinate media, landing pages, and retention around what the business needs next.
Build beyond a launch
We keep adapting creative and conversion work as the brand, audience, and buying conditions change. Sunflow has worked with us for 7+ years.
Bring customers back
Email and SMS turn product interest and past purchases into repeat demand.
Acquire
Paid media brings the right traffic
Paid social, Google, and TikTok go after new customers, judged on cost per new customer and first-order value.
- Meta
- TikTok
- Shopping feeds
Convert
Landing pages convert it
Pages built for ad traffic and matched to the ad that sent the visitor. Sunflow’s landing page tests lifted conversion rate 25%.
- A/B tests
- Message match
- Shopify
Retain
Email brings buyers back
Klaviyo flows and campaigns turn first orders into repeat orders. For Saysh, email and SMS flows converted 60% of past purchasers on new styles.
- Klaviyo
- Flows
- SMS
Launching is different from scaling. There is no pixel history, no email list, and no creative library, and the order you build in matters. This is the playbook behind Blu Atlas, acquired in an 8-figure exit 17 months after launch.
Month 1: foundation
Tracking first: GA4, Google Tag Manager, Meta pixel with Conversions API, and MVR Studio. Then landing pages, Klaviyo flows, and the first creative. Nothing launches before measurement works.
Months 2 to 3: signal
Meta campaigns with broad targeting and wide creative variety, so the algorithm gets enough conversions to learn. Day-7 creative reviews and fast landing page changes.
Months 4 to 6: scale
Spend rises behind winning creative. Google adds brand and category search. Email flows start carrying repeat revenue, and landing pages get tested against the baseline.
Established brands hit different walls. CPAs creep up as audiences saturate, and creative wears out faster.
We start with an audit: where spend is wasted, what attribution says versus the platforms, which concepts are past their useful life, and where the funnel leaks. Then we restructure: fewer, larger campaigns, a weekly creative testing program, landing pages built for ad traffic, and budget set on store revenue reconciled against every platform in MVR Studio.
Most of our DTC clients run on Shopify or Shopify Plus. We know its checkout tracking quirks, data layers for Google Tag Manager, Klaviyo integration, post-purchase upsells, and how it reports conversions across first-party and third-party checkout.
We also build landing pages inside or alongside your store, so we can test layouts, copy, and offers without touching your main product pages.
A brand can show 5x ROAS on Meta and 4x on Google and still lose money, because both claim the same orders. We manage blended CPA, blended ROAS, and MER, from our own attribution process: store revenue reconciled against every platform in MVR Studio, our proprietary reporting platform. Every report, budget decision, and creative test is judged on them.
- MER: total store revenue divided by total ad spend
- Blended CPA and ROAS across every channel
- Cost per new customer next to first-order value
We plan media around your revenue, profit, or lead targets.
Cost per new customer and first-order value, together
We manage cost per new customer and first-order value as a pair, set against your margins.
Read our approach: Cost per new customer and first-order value, togetherBigger first orders, not markdowns
We raise average order value with bundles and starter sets built around a customer need, instead of cutting price.
Read our approach: Bigger first orders, not markdownsNew customers come first
Paid media goes after people who have not bought yet. Email and SMS bring past buyers back.
Read our approach: New customers come first
What platforms do you use for ecommerce growth?
Meta, TikTok, Google Search, Shopping, and Performance Max (PMax), chosen by where your customers shop and browse. Our media buying team moves budget on performance data.
How do you measure ecommerce campaign success?
Revenue, blended ROAS, customer acquisition cost, average order value, and lifetime value. MVR Studio, our proprietary reporting platform, shows which channels and creatives drive profitable growth.
Can you help with Shopify and ecommerce platform optimization?
Yes. We work with Shopify, WooCommerce, and custom builds to improve product pages, checkout flows, and post-purchase experiences that lift conversion rate and order value.
What budget do ecommerce brands need?
We work best with brands spending $100K+ a month across channels.
How long does it take to see results from ecommerce advertising?
It depends on your starting data and budget. The first weeks go to creative testing and audience validation before we scale winners.
Do you handle product feeds and shopping ads?
Yes. We manage Google Shopping feeds, Meta product catalogs, and dynamic product ads, and improve product titles, descriptions, and images for visibility and click-through.
What is a good ROAS for ecommerce?
It depends on your margins. A good ROAS is one where first-order revenue covers product cost, shipping, and ad spend at your margin. We set the target from your numbers and judge it on blended ROAS and MER, not one platform’s report.
What is MER?
Marketing efficiency ratio: total store revenue divided by total ad spend. It counts every order once, so platforms claiming the same sale cannot inflate it.
Blu Atlas
Men’s grooming
4,100+
Creative variations tested, from launch to an 8‑figure exit in 17 months.
Source: Business WireSunflow
Beach chairs
+14%
August revenue, 2026 vs. 2025, for a client of 7+ years.
Growth is the compound effect of every channel working together. These services make up the system.