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Health and wellness marketing agency

Paid media, creative, and tracking for supplement and wellness brands, including the restricted categories most agencies turn down.

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Iced coffee being stirred beside a jar of First Person Think Fast in low afternoon sun

What does a wellness marketing agency do?

What it is

Health and wellness marketing sells supplements, functional foods, personal care, and other wellness products online, inside strict ad platform policies and FTC rules.

Who it is for

Supplement, functional food, fitness and recovery, sexual wellness, and holistic health brands. Clients include Vella Bioscience, Elm & Rye, Amrita, and First Person, maker of Think Fast functional coffee and supplements.

What MVR does

We write creative to policy, build compliant landing pages, and set up tracking that holds up through restricted checkouts, all measured in MVR Studio.

Landing page conversion lift for Vella Bioscience
380%
Email subscribers for Vella Bioscience
115K
Of our clients have female and/or minority founders
85%

#21 of 75 on ADWEEK’s Fastest Growing Agencies list

For supplement and wellness brands spending $100K+ a month.

  • Tracking that accounts for category rules

    We start with tracking built for the measurement problems around health and wellness advertising.

    ProofRestricted-category tracking, including for Vella Bioscience.

  • Customer motivations, tested every week

    Ongoing production and performance feedback show which messages drive action.

  • New customers, apart from existing demand

    Non-brand performance is reported on its own, so familiar audiences do not hide the work of finding new customers.

    ProofNon-brand reporting in MVR Studio.

View case studies

  • First Person

    First Person Sunbeam, Golden Hour, and Moonlight tins lined up with their capsules on a pale yellow backdrop
    A lavender First Person Moonlight tin on a blue backdrop
    A First Person tin and supplement pouch on a yellow fluted pedestal beside a lion's mane mushroom
    A jar of First Person Think Fast beside a cup of black coffee and a gooseneck kettle on marble

  • Vella

    A hand holds up a bottle of Vella Women’s Intimate Elixir against a plum velvet curtain
    A bottle of Vella Women’s Intimate Elixir beside its pink box on a small stage in front of a plum curtain
    A bottle of Vella Women’s Intimate Elixir resting in folds of magenta satin
    A bottle of Vella Women’s Intimate Elixir on a gold-rimmed stage, reflected in the floor, before a plum curtain

  • Elm & Rye

    A hand lifts a pouch of Elm & Rye Vegan Protein Blend by its top edge against a peach backdrop
    An open jar of Elm & Rye Female Libido gummies, piled high with red gummies, on a pale gray backdrop
    A hand holds up a jar of Elm & Rye Probiotic Gummies against a blue-gray backdrop
    A pouch of Elm & Rye Grass Fed Protein Blend with a yoga mat, a yoga block, and 2 dumbbells
    A hand holds up a bottle of Elm & Rye Caffeine capsules against a blue-gray backdrop

The platforms that drive the most DTC revenue have the strictest rules for wellness. Ads get rejected, accounts get flagged, and language approved last month triggers a violation this month. This is how we keep ads running.

  • Fewer ad rejections

    Every concept is checked against current platform policies before production. We write to the rules from the start, so there are fewer rejections, fewer account flags, and steadier delivery.

  • Separate ads from checkout

    When policies require it, we separate advertising content from checkout across domains, education from commerce, with tracking on each so attribution stays intact.

  • Track sales across domains

    Standard pixels often break under payment processor limits and multi-domain checkouts. We build custom tracking that captures conversions across complex checkout flows.

  • Stay live through flags

    Restricted accounts can get flagged even when you follow the rules. Account structure, backup plans, a diversified channel mix, and compliance records mean one flag does not stop growth.

FTC rules limit what supplements can claim, buyers are skeptical after years of dubious products, and dozens of brands sell similar products in similar packaging. Our work with Elm & Rye and Amrita uses the same testing-first approach as every category.

First Person Sunbeam ad: escape zombie mode, with a hand holding the tin and customer reviews

Meta

Stay approved on Meta

Meta’s wellness policies shift without warning. We track the changes and write compliance-safe copy that sets your brand apart without claims that get flagged.

  • Policy review
  • Compliant copy
  • Creator content
3 First Person supplement tins stacked on a walnut dresser beside a bright window

Google

Pass Google’s ad review

Search campaigns need careful keyword selection and ad copy that passes automated and manual review. One wrong claim can suspend an account.

  • Keyword selection
  • Claims review
  • Shopping

MVR Studio, our proprietary reporting platform, scores every concept.

  1. Creative brief

    The MVR Creative Brief connects a specific audience and pain point to a clear solution, hook, and format. Each brief is checked against Meta and Google policy before anything is produced.

  2. Launch the test

    Structured tests with tracking that holds up through restricted checkouts.

  3. Review on day 7

    Results and sample size decide whether we scale, revise, stop, or keep testing.

  4. Adjust the budget

    Spend follows new-customer CPA across channels, with backup channels ready if an account is flagged.

Illustrative example. All figures are synthetic.

Flagged accounts and multi-domain checkouts break platform reporting. MVR Studio reads revenue from your store and email platform, so budget follows what sold.

  • Store revenue and new-customer CPA across every domain
  • Email subscriber growth and flow revenue
  • Tracking checks after every policy or checkout change
  • Synced nightly from Meta, Google, TikTok, GA4, Shopify, and Klaviyo
ResultsDataMediaCreativeStart

When product categories need different goals, we build a separate conversion signal for each.

For 5+ years, Alo Yoga and McGraw Hill have trusted MVR to refine their data, from tracking to attribution, so their teams can make business decisions with it.

How we work

Vella Bioscience is a female sexual wellness brand, restricted from 2 directions: wellness content policies and adult product policies. Multiple agencies turned it down before MVR took the account. We built its DTC growth engine from scratch.

Vella ad for its Women’s Intimate Elixir, made for comfort during all stages of menopause, on purple silk

  • A compliant ad surface

    A compliant advertising surface that kept the checkout experience clean.

  • Tracking that survived flags

    Tracking continuity, even when accounts got flagged.

  • Subscribers turned into buyers

    Sequences that turned interest into revenue through a channel Vella fully controls.

  • 90% of sales through the DTC channel

    Email grew to 115K subscribers, and the ads stayed live for 2+ years. View the Vella case study.

  • Restricted categories welcome

    MVR started by helping a few female founders grow their businesses, and we take on categories mainstream agencies overlook or refuse. Others avoid the compliance risk, suspensions, and tracking headaches. We have already solved them.

We plan media around your revenue, profit, or lead targets.

  • New customers come first

    Paid media goes after people who have not bought yet. Email and SMS bring past buyers back.

    Read our approach: New customers come first

  • Bigger first orders, not markdowns

    We raise average order value with bundles and starter sets built around a customer need, instead of cutting price.

    Read our approach: Bigger first orders, not markdowns

  • Own your organic presence

    Meta’s ad model also trains on organic engagement, so we recommend keeping your organic and community channels active.

    Read our approach: Own your organic presence

Get in touch

What types of wellness brands do you work with?

Supplement brands, functional food companies, fitness and recovery products, sexual wellness brands, and holistic health companies, including regulated categories.

How do you navigate advertising restrictions for wellness products?

We build compliant creative that performs within platform policies and FTC guidelines, and we stay current on advertising rules for supplements, health claims, and restricted wellness categories.

Can you advertise supplements on Meta and Google?

Yes, with the right approach. We know which claims are allowed, how to structure landing pages for policy approval, and how to write ads that sell without triggering disapprovals.

How do you market supplements online?

Start with claims you can substantiate. Then test creative that sells the routine and the experience, add creator content and reviews for trust, build landing pages for approval, and use email to keep subscribers buying.

What makes wellness marketing challenging?

Advertising restrictions, skeptical buyers, and intense competition. Authentic storytelling, creator partnerships, educational content, and precise audience targeting get past all 3.

Do you help with FTC compliance for health claims?

Our marketing materials follow FTC guidelines for substantiation, disclosures, and truthful advertising, and our compliance review catches potential issues before campaigns go live.

How do you build trust for new wellness brands?

Social proof (reviews, UGC, creator endorsements), educational content, and transparent messaging that builds credibility over time.

Share your goals.

Get in touch