DTC marketing agency for ecommerce brands
Paid media, creative, email, and tracking for DTC brands, from one team where everyone is an expert. We work with brands from launch through scale.
What is DTC marketing?
- What it is
DTC (direct to consumer) marketing sells straight to customers through your own store, with no retailer in between. You keep the pricing, the customer data, and the margin.
- Who it is for
Ecommerce brands at the launch, scale, or optimization stage, often in beauty and skincare, fashion, and home.
- What MVR does
We run paid media, creative strategy, email marketing, and ecommerce growth as one system, with every channel measured on store revenue in MVR Studio.
- Monthly ad spend managed across Meta, Google, and TikTok
- $3M+
- New creative every week
- Weekly
- Countries, one fully remote team
- 10
#21 of 75 on ADWEEK’s Fastest Growing Agencies list
Results
- Exit: acquired by Foundry in July 2023
- Blu Atlas was acquired by Foundry in July 2023 for an undisclosed 8-figure sum
- Creative variations tested
- 4,100+
- From launch to acquisition
- 17 months
Men’s grooming, scaled on creative testing at volume across Meta and Google. Foundry acquired the brand in July 2023 (Business Wire).
For DTC brands spending $100K+ a month that want experts across acquisition, creative, conversion, and retention.
Experience from launch onward
Work with a team that has taken DTC brands from launch through rapid growth.
ProofWe built Vella Bioscience’s DTC growth engine from scratch.
Growth sources you can see
New customers reported apart from repeat buyers, and non-brand performance apart from branded demand.
ProofAcquisition reporting in MVR Studio.
A team that stays
Direct access to experts as priorities shift across creative, media, and conversion.
ProofSunflow has worked with MVR for 7+ years.
Wrensilva
Saysh
Sunflow
Most DTC problems sit between vendors: the ad promises one thing, the landing page says another, and email takes credit for sales paid media drove. We own the full growth stack, so every channel runs on the same numbers.
See what drives sales
Apple’s App Tracking Transparency cut the data Meta and other platforms optimize on, and many brands saw CPAs jump overnight. We reconcile platform reports against store revenue in MVR Studio, with or without a third-party attribution tool.
Lower acquisition costs
More brands chase the same buyers, and bigger budgets do not fix that. Better creative, landing pages, and retention do, so we work on all 3, not only the ad account.
Keep creative performing
Meta rewards creative variety, and 3 winning ads no longer carry an account for months. We keep new concepts in testing, so the next winner is ready before the current one fades.
Grow beyond the founder
When the founder fronts every ad, writes every email, and approves every creative, growth stalls. We build briefs and processes that keep your brand voice without routing every decision through you.
Launch
Launch: find product-market fit
Tracking first: GA4, conversion tracking, attribution, and Klaviyo flows. Then a first round of creative and broad Meta campaigns that build pixel data and find the angles that sell. Sunflow launched its DTC business this way in the middle of the pandemic.
- GA4
- Conversion tracking
- Klaviyo flows
- Broad Meta campaigns
Scale
Scale: grow a proven product
More creative, more channels, bigger budgets, and the systems to manage them. We add Google Ads, raise testing volume, build dedicated landing pages, and grow spend against a new-customer CAC target. Blu Atlas scaled in this phase.
- Google Ads
- Creative testing
- Landing pages
- New-customer CAC targets
Optimization
Optimize: improve margins and retention
Lower CPAs, higher retention, and better unit economics. We restructure campaigns, rebuild the creative pipeline, tune email retention flows, and fix attribution so every dollar of spend is counted. This is the work that took Topicals’ CPA from $50+ to under $16.
- Account restructure
- Creative pipeline
- Retention flows
- Attribution
Creative brief
The MVR Creative Brief connects a specific audience and pain point to a clear solution, hook, and format.
Launch the test
Structured tests on Meta, TikTok, and Google, with clean server-side signal.
Review on day 7
Results and sample size decide whether we scale, revise, stop, or keep testing.
Adjust the budget
Spend follows MER and new-customer CAC across the account, not platform ROAS.
We do not celebrate platform-reported ROAS. Every report and budget decision runs on these numbers, and you see them when we do, in MVR Studio.
- MER: total store revenue divided by total ad spend
- New-customer CAC: total ad spend divided by new customers
- LTV to CAC: what a customer is worth over time against what it cost to acquire them
- Synced nightly from Meta, Google, TikTok, Microsoft, GA4, Shopify, and Klaviyo
When product categories need different goals, we build a separate conversion signal for each.
For 5+ years, Alo Yoga and McGraw Hill have trusted MVR to refine their data, from tracking to attribution, so their teams can make business decisions with it.
We plan media around your revenue, profit, or lead targets.
- MVR Studio/CustomersLast 30 days
New customers
Paid media- First order$54
- First order$48
- First order$62
Returning
Email and SMS- Repeat orderEmail
- Repeat orderSMS
- Repeat orderEmail
New-customer revenue
$186K
Repeat revenue
$114K
New customers come first
Paid media goes after people who have not bought yet. Email and SMS bring past buyers back.
Read our approach: New customers come first - MVR Studio/First-order economicsLast 30 days
Cost per new customer
$25
First-order value
$50
Set against marginsFirst-order revenue per $1 of media
$2.00
- Product cost$12
- Shipping$5
- Returns$3
- Media$25
- Left after costs$5
Cost per new customer and first-order value, together
We manage cost per new customer and first-order value as a pair, set against your margins.
Read our approach: Cost per new customer and first-order value, together - MVR Studio/Revenue, 2 waysLast 30 days
- Meta claims$198K
- Google claims$121K
- TikTok claims$64K
- Store$300K booked
Platforms claim $383K in total, $83K more than the store bookedMER
3.0x
Store revenue / total ad spend
Platform ROAS
Shown beside it
Each platform, its own claim
Store revenue over platform claims
Meta, Google, and TikTok can each claim the same sale. We report against your store revenue.
Read our approach: Store revenue over platform claims - Meta claims
Topicals
Topicals: CPA from $50+ to under $16
- Hero product sold out
- 4x
- Retail partnership
- Sephora
Sunflow
Sunflow: August revenue up 14% year over year
- September revenue, 2026 vs. 2025
- +61%
- Conversion rate lift from landing page tests
- 25%
Saysh
Saysh: first inventory sold through in 4 months
- People on the waitlist for the next batch
- 8,000
- Content and message variations tested
- 1,200+
Vella Bioscience
Vella Bioscience: 380% landing page conversion lift
- Of sales through the DTC channel
- 90%
- Email subscribers
- 115K
What does DTC mean?
DTC stands for direct to consumer. A DTC brand sells through its own website and channels instead of through retailers or wholesalers, which gives it control over pricing, the customer relationship, and first-party data.
What is the difference between a DTC growth agency and a Meta ads agency?
A Meta ads agency runs one channel. A DTC growth agency owns the result across channels: paid social, search, creative, email, landing pages, and the tracking that ties them to store revenue. Meta is often the largest channel we run, but budget follows new-customer CAC across all of them.
How do you help DTC brands scale profitably?
Full-funnel acquisition that balances reaching new buyers with converting the ones already looking. Targets start from your margins and unit economics, and spend grows only while new-customer CAC holds.
What channels work best for DTC brands?
Meta and Google are the base for most DTC brands, with TikTok for reach and email and SMS for retention. We allocate spend by your margins, product category, and growth stage.
How do you improve customer retention for ecommerce?
Automated email and SMS flows, loyalty programs, and post-purchase experiences that raise repeat purchase rates. Paid media finds new customers; your own channels bring them back.
Can you help with subscription-based ecommerce?
Yes. We run acquisition for subscription brands, plus trial-to-paid conversion, churn reduction, and lifetime value modeling.
What makes your approach different from other ecommerce agencies?
Performance marketing, creative strategy, and marketing analytics sit under one roof. Creative is informed by data, media buying is backed by strong creative, and everything is measured the same way. There is no gap between vendors where conversions fall through, and no analytics setup nobody trusts after the freelancer who built it leaves.
Still comparing agencies? See our ranked list of the best DTC agencies.
- Paid mediaMeta, Google, and TikTok as one system
- Creative strategyConcepts built on real buyer problems
- Email marketingKlaviyo flows that bring customers back
- Ecommerce growthAcquisition, conversion, and retention
- Landing pages and CROPages that match the ad
- Marketing analyticsGA4 and attribution you can trust
85% of our clients have female and/or minority founders.