Marketing analytics agency: GA4, GTM, and attribution
GA4, Google Tag Manager, pixels, and attribution that show what drives revenue.
What is marketing attribution?
- What it is
Marketing attribution assigns credit for a sale to the ads and channels that led to it. Multi-touch attribution spreads that credit across the whole journey instead of the last click.
- Who it is for
Enterprise brands like Alo Yoga and McGraw Hill, and DTC brands that need clean conversion data fast.
- What MVR does
We implement GA4 and Google Tag Manager, deploy and verify pixels, reconcile store revenue against every platform, and report it in MVR Studio, our cross-channel marketing dashboard.
For brands spending $100K+ a month across channels.
Handle the underlying measurement
We work across GA4, tag management, attribution, and conversion tracking before reading performance. Alo Yoga and McGraw Hill have trusted us to refine their data for 5+ years.
Bring agency-referred expertise
Other agencies call us when their clients need tracking fixed.
Agree on the numbers
Consistent revenue, CAC, and MER definitions across channels, refreshed nightly in MVR Studio, our proprietary reporting platform.
We build each GA4 property from a measurement plan: which events matter, how they are structured, and which custom dimensions and metrics you need.
If a migration was rushed, we audit the setup, find the gaps (missing data, wrong events, noisy reports), and rebuild what needs fixing, from ecommerce events to cross-domain setups, custom funnel reports, and remarketing audiences.
Every tag, pixel, and event runs through Google Tag Manager, with no code change each time. We configure containers on a structured data layer for product views, add to cart, purchases, and the interactions that matter to your business, built for Shopify’s checkout or to spec on custom platforms.
Tag governance keeps the container maintainable: naming, trigger organization, version control, and documentation.
Every ad platform needs its own conversion tracking. We set each pixel’s event parameters, test every conversion end to end, and check that what each platform receives matches what happened. Bad pixel data means bad optimization, which means wasted spend.
Meta pixel and Conversions API
Server-side event matching through CAPI, deduplicated against the pixel.
Google tags and enhanced conversions
Hashed first-party data for better match rates.
TikTok pixel and Events API
Server-side redundancy for TikTok conversions.
Server-side tracking
Server-side GTM sends events straight to the platforms and recovers what the browser misses. Full scope on our server-side tracking and Meta CAPI page.
Meta says it drove the sale. Google says it drove the same sale. TikTok claims it too. Platform-reported revenue usually adds up to more than your actual revenue.
Our own attribution process reconciles store revenue against every platform in MVR Studio, with or without a third-party attribution tool. It follows the journey across channels and assigns credit by influence, not last click. That gives blended CPA and ROAS that match reality, and it moves budget: when Meta prospecting drives more efficient revenue than Google Search, spend shifts; when a TikTok campaign looks great in-platform but cannibalizes organic, we pull back.
Some problems do not fit a standard install. Health and wellness brands face Meta’s restricted-category rules: some events and parameters cannot be sent at all. We build modified pixel and Conversions API setups that stay compliant and keep the signal the algorithm needs.
The same goes for custom event schemas, offline conversion imports, multi-domain tracking, and data that must reconcile across your warehouse, ad platforms, and finance. McGraw Hill hired us for this class of problem.
Enterprise analytics
Multi-property GA4, cross-domain tracking, data governance, and integration with existing BI tools. For Alo Yoga and McGraw Hill we manage data collection, pixels, and reporting across large digital properties.
DTC analytics
Speed: clean conversion tracking live fast, connected to attribution, with dashboards that drive daily optimization decisions.
Audit the stack
Every tag, pixel, and event, checked against what actually happened.
Write the measurement plan
Events, parameters, dimensions, and who owns each one.
Implement and test
GA4, Google Tag Manager, pixels, and server-side events, each tested end to end before spend depends on it.
Report and govern
Dashboards your team reviews weekly, plus documentation and version control.
Data only helps if your team can read it. Clients get MVR Studio, our proprietary reporting platform, for cross-channel analytics: spend, revenue, and attribution across channels in one place. We also build custom Looker Studio dashboards on BigQuery.
- True CPA by channel
- The creative concepts driving the most efficient revenue
- This month against last month and last year
- Where the next dollar should go
We plan media around your revenue, profit, or lead targets.
Your results over platform claims
Meta, Google, and TikTok can each claim the same sale or lead. We report against your own revenue and lead records.
Read our approach: Your results over platform claimsEvery ad judged by its job
Awareness, consideration, and conversion ads each get their own scorecard, with business results above all 3.
Read our approach: Every ad judged by its jobOne new channel at a time
We add one channel at a time, and a lift test shows whether it adds customers.
Read our approach: One new channel at a time
What analytics platforms do you work with?
Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude, and custom data warehouses, plus attribution platforms like Northbeam, Triple Whale, and Rockerbox.
How do you handle attribution in a cookieless world?
Server-side tracking, first-party data, and multi-touch attribution, checked against store revenue. No single model gets the final word.
Can you set up custom dashboards and reporting?
Yes. Clients get MVR Studio, and we build custom dashboards in Looker Studio, Tableau, and other tools that combine every marketing channel. Reports focus on decisions, not vanity numbers.
What is media mix modeling?
A statistical model that estimates each channel’s effect on sales, including effects that clicks miss, like brand awareness and offline impact. We treat a model’s output as a hypothesis and confirm big budget moves with lift tests.
What is multi-touch attribution?
A model that gives credit to every touchpoint in the journey, not only the last click. We read it alongside store revenue in MVR Studio, with or without a third-party attribution tool.
How do you ensure data accuracy?
We audit your tracking, implement server-side tagging, validate conversion events, and cross-check data across platforms, with regular quality checks after launch.
Do you help with GA4 migration and setup?
Yes. Full GA4 implementations: custom events, ecommerce tracking, audiences, and the Google Ads integration. We also train your team to use it.
Alo Yoga
Yoga and activewear
85%
Data accuracy after the GA4 rebuild, with 30% faster data retrieval and 60% fewer data blind spots.
McGraw Hill
Education publishing
97%
Metric accuracy after the GA4 move, with 65% more data collected and 70% less developer maintenance.
Analytics is the foundation. Without clean data, paid media changes are guesswork and landing page tests are unreliable.