Fashion marketing agency
A digital fashion agency for apparel, footwear, and luxury brands. We connect launch creative, acquisition, and repeat purchases.
What is fashion marketing?
- What it is
Fashion marketing sells apparel, footwear, and accessories by putting the right look in front of the right buyer at the right point in the season.
- Who it is for
Apparel, footwear, accessories, activewear, and luxury brands. Clients include Alo Yoga, Bronx & Banco, Mestiza New York, and Saysh.
- What MVR does
We run paid media, creative strategy, and marketing analytics for fashion brands, measured on store revenue in MVR Studio.
- Of our clients have female and/or minority founders
- 85%
- New creative every week
- Weekly
- Founded, with a fully remote team across 10 countries
- 2016
#21 of 75 on ADWEEK’s Fastest Growing Agencies list
For fashion brands spending $100K+ a month that need launch creative, customer acquisition, and repeat-purchase programs working together.
Test the message that resonates
We test different product stories and customer motivations instead of betting on one campaign concept.
Proof1,200+ content and message variations tested for Saysh.
Build demand around releases
Launch messaging and acquisition connect to customer interest in the collection.
ProofSaysh sold through its first inventory in 4 months and built an 8,000-person waitlist. View the Saysh case study.
Bring buyers back
Past purchasers get relevant reasons to return when the next styles arrive.
ProofSaysh’s email and SMS converted 60% of past purchasers on new styles.
Mestiza New York
Bronx & Banco
Saysh
Plan around the season
Collections drop, seasons shift, and demand spikes around holiday gifting, resort, back-to-school, festival season, and New York Fashion Week. Campaigns are planned for those windows.
Keep creative moving
Fashion buyers expect novelty, so one campaign cannot run for months. You need a steady stream of lookbooks, styling videos, creator try-ons, and lifestyle imagery that keeps pace with your drops.
Sell higher-priced pieces
A $400 dress does not convert on the first click the way a $30 t-shirt might. Luxury and designer brands need retargeting, email nurture, and landing pages that show craftsmanship and exclusivity.
Get the data right
Enterprise brands like Alo Yoga run dozens of product lines, several storefronts, and complex attribution. Tracking at that scale takes dedicated marketing analytics work, not guesswork with pixels.
Meta
Turn browsing into purchases
Instagram’s visual format and Meta’s algorithm make it the strongest place to spend for apparel and accessories. Dynamic product ads retarget from your catalog.
- Reels
- Dynamic product ads
- Catalog campaigns
TikTok
Show shoppers how clothes fit
Creator try-ons, unboxings, and short vertical product videos reach younger buyers and show fit and feel better than a static product shot.
- Creator try-ons
- Spark Ads
- UGC
Search and discovery
Catch shoppers planning outfits
Shopping captures buyers searching for a specific style. Attribution allows for the longer consideration window on higher-priced pieces.
- Google Shopping
- Branded search
Concepts range from a wedding guest dress to everyday athleisure, and MVR Studio scores each one.
Creative brief
The MVR Creative Brief connects a specific audience and pain point to a clear solution, hook, and format. The trend-driven shopper and the quality-focused buyer get different concepts.
Launch the test
Lookbook imagery, styling videos, creator try-ons, and behind-the-scenes stories, tested in structured sets. Meta rewards variety where audiences overlap.
Review on day 7
Results and sample size decide whether we scale, revise, stop, or keep testing.
Adjust the budget
Spend follows drops, seasonal peaks, and new-customer CPA, with weekly reporting.
Drops, repeat buyers, and returns make fashion numbers noisy, so a strong launch week can hide weak new-customer growth. MVR Studio keeps them apart.
- New and returning customer revenue, reported separately
- Email and SMS revenue from launches and restocks
- Blended CPA across every paid channel
- Synced nightly from Meta, Google, TikTok, GA4, Shopify, and Klaviyo
When product categories need different goals, we build a separate conversion signal for each.
For 5+ years, Alo Yoga and McGraw Hill have trusted MVR to refine their data, from tracking to attribution, so their teams can make business decisions with it.
From enterprise to emerging, luxury to athletic. That range shows what works at each price point, for collection-based and evergreen inventory.
Alo Yoga
Data infrastructure for a global athleisure brand: a GA4 migration, server-side tracking, a Google Tag Manager overhaul, and Looker Studio dashboards. View the Alo Yoga case study.
Bronx & Banco
A luxury brand known for statement occasion wear. We run paid media on Meta and Google around collection launches and seasonal demand, with creative that matches its premium positioning.
Mestiza New York
A designer brand blending cultural heritage with modern design. Storytelling-led creative and targeted audiences connect its narrative with the right buyers.
Founders we back
MVR started by helping a few female founders grow their businesses. Several of our fashion clients are designer brands founded by women of color, and we know how to tell their stories in ads.
We plan media around your revenue, profit, or lead targets.
- MVR Studio/Offer builderNew customers
Built around a need
GiftingGift set
3 items | Full price
- Best seller$48
- Matching add-on$24
- Gift wrap$12
First order with the set
$84
vs. $48 for the best seller
Bigger first orders, not markdowns
We raise average order value with bundles and starter sets built around a customer need, instead of cutting price.
Read our approach: Bigger first orders, not markdowns - MVR Studio/Creative reportingWeekly reviewFrequencyCost per result
New concepts
Same ad, new colorBuilt to last
Close-up demo
Proof it works
Customer review
Gift ideas
Unboxing
New concepts, not rotation
When people see the same ads more often and costs rise, we test new concepts built around different customer needs.
Read our approach: New concepts, not rotation - MVR Studio/First-order economicsLast 30 days
Cost per new customer
$25
First-order value
$50
Set against marginsFirst-order revenue per $1 of media
$2.00
- Product cost$12
- Shipping$5
- Returns$3
- Media$25
- Left after costs$5
Cost per new customer and first-order value, together
We manage cost per new customer and first-order value as a pair, set against your margins.
Read our approach: Cost per new customer and first-order value, together
What fashion brands do you work with?
Emerging and established brands across apparel, footwear, accessories, and activewear, from DTC startups to brands with retail distribution growing their online channels.
How do you handle seasonal fashion marketing?
We plan around seasons, product drops, and key shopping moments: pre-launch teasers, launch-day pushes, and end-of-season plans that keep revenue steady through the year.
Which platforms work best for fashion advertising?
Instagram, TikTok, and Google Shopping drive the strongest results for fashion brands. Shopping captures buyers searching for a specific style, and Meta dynamic product ads handle retargeting and catalog campaigns.
Do you create fashion ad content?
Yes. We produce lifestyle photography, UGC-style video, lookbook content, and dynamic product ads, made by a creative team that knows how to turn a brand’s identity into ads that sell.
How do you reduce returns for fashion ecommerce?
Clear product pages, accurate size guides, and ad creative that sets honest expectations. Better targeting helps too: buyers who fit your style and price point return less.
Can you help with fashion brand launches?
Yes. We build pre-launch audiences, coordinate influencer seeding, and run multi-channel launches that sell now and build the brand for later.
How do you promote a clothing brand on social media?
Lead with creative, not targeting: try-ons, styling videos, and creator content on Instagram and TikTok, tested every week. Then retarget from your catalog and bring buyers back with email and SMS around each drop.