Furniture and home decor marketing agency
Paid media and creative for furniture, home decor, and premium home brands. We pair product storytelling with steady production and conversion testing, for brands like Sunflow and Wrensilva.
What does a furniture marketing agency do?
- What it is
Furniture marketing sells high-ticket home products online: ads that build desire, pages that answer every objection, and follow-up that lasts through a long buying cycle.
- Who it is for
Furniture, home decor, outdoor living, home audio, kitchen, bedding, and home improvement brands selling direct to consumer.
- What MVR does
We run paid media, creative strategy, and marketing analytics for home brands, measured on store revenue in MVR Studio.
- Conversion rate lift from Sunflow’s landing page tests
- 25%
- Monthly ad spend managed across all accounts
- $3M+
- Founded, with a fully remote team across 10 countries
- 2016
#21 of 75 on ADWEEK’s Fastest Growing Agencies list
For furniture and home product brands spending $100K+ a month that need product storytelling connected to acquisition and conversion.
A partner for the long run
We plan, produce, and scale each peak season ahead of time, year after year.
ProofSunflow has worked with MVR for 7+ years.
Keep the creative program moving
A steady supply of new assets keeps testing going long after the first campaign.
Proof3,700+ ad assets made for Sunflow since 2022.
Make the product worth considering
Product detail and credible voices give customers reasons to care.
ProofMVR-made Wrensilva creative features Giles Martin and Rolling Stone quotes.
Sunflow
Wrensilva
Nobody impulse-buys a $500 beach chair or a $3,000+ record console the way they buy a $30 skincare product. Marketing has to educate, build desire, and remove the friction of buying a large product online.
Help buyers reach a decision
A premium home product rarely sells on the first click, and the decision can take weeks or months. Awareness creative introduces it, retargeting reinforces craftsmanship and value, and landing pages close with product stories and social proof.
Show the product in the room
Buyers need to picture it at home: in the living room, on the beach, in the studio. Lifestyle photography, room scenes, and video move premium home goods. A product shot on white does not.
Plan for the season
Outdoor furniture peaks in spring and summer, gifting drives Q4 for luxury home goods, and fitness equipment spikes in January. Budgets shift with each window.
Explain delivery before checkout
Large items are expensive to ship. Delivery times, shipping thresholds, and return policies belong in the creative, not as surprises at checkout.
Meta
Capture peak-season demand
Lifestyle creative across Feed, Stories, and Reels, with budgets that follow peak demand. Sunflow’s summer runs this way: concepts briefed and tested in spring, so the winners are ready to scale when the season starts.
- Feed
- Reels
- Advantage+
- Seasonal budgets
Google and YouTube
Answer questions before they buy
Buyers research a $3,000+ record console before they buy. Google Search meets them there, and video, from how it is made to what owners say, answers the rest.
- Google Search
- YouTube
- Shopping
Catalog ads
Reach buyers across your catalog
Dynamic product ads show buyers your full catalog.
- Dynamic product ads
- Feed optimization
MVR Studio, our proprietary reporting platform, scores every concept.
Creative brief
The MVR Creative Brief connects a specific audience and pain point to a clear solution, hook, and format. One buyer and one desire per concept: a better outdoor setup, a statement piece for the living room, a premium audio experience.
Launch the test
Lifestyle photography, product demos, creator content, and behind-the-scenes craftsmanship stories, tested in structured sets.
Review on day 7
Results and sample size decide whether we scale, revise, stop, or keep testing.
Adjust the budget
Spend follows new-customer revenue against your margins, through each seasonal window.
A buyer who sees an ad today may order 3 weeks later. We set lookback windows to match and build data infrastructure that follows the journey from first impression to purchase, so you know which campaigns drive revenue, not just clicks.
- Store revenue and new-customer CPA, not platform claims
- Product page and checkout drop-off, tracked step by step
- Synced nightly from Meta, Google, TikTok, Microsoft, GA4, Shopify, and Klaviyo
When product categories need different goals, we build a separate conversion signal for each.
For 5+ years, Alo Yoga and McGraw Hill have trusted MVR to refine their data, from tracking to attribution, so their teams can make business decisions with it.
Our home work spans premium outdoor (Sunflow), luxury home audio and furniture (Wrensilva), and global fitness technology (Peloton). The common thread: premium products for buyers who need to be convinced, not just reminded.
Sunflow
Premium beach chairs with a short selling window. August revenue grew 14% and September 61% year over year. View the Sunflow case study.
Wrensilva
Handcrafted record consoles that pair modern audio with mid-century furniture design. Campaigns tell the craftsmanship story and reach audiophiles and design enthusiasts.
Peloton
We lead Peloton’s annual Year in Review, a personalized recap that appears on Peloton bike and tread screens for millions of members. It blends data-driven personalization, creative strategy, and large-scale digital production.
Our media philosophy
Cost per new customer and first-order value, together
We manage cost per new customer and first-order value as a pair, set against your margins.
Read our approach: Cost per new customer and first-order value, togetherCost per new customer
$25
First-order value
$50
First-order revenue per $1 of media
$2.00
- Product cost$12
- Shipping$5
- Returns$3
- Media$25
- Left after costs$5
What types of home product brands do you work with?
Furniture, home decor, kitchen products, outdoor living, bedding, and home improvement brands. That covers high-ticket items with long consideration periods and impulse-driven home accessories.
How do you market high-ticket home products online?
Awareness ads, retargeting, and email follow-up that stay with buyers through a long decision.
Which platforms drive the best results for home brands?
Google Shopping and Meta (Facebook and Instagram) drive the best results for home brands. Shopping captures high-intent searches, and Meta shows products in lifestyle settings that inspire purchases.
How do you handle seasonal trends in home products?
We align campaigns with peaks like the spring home refresh, summer outdoor living, and holiday gifting. Pre-season campaigns build awareness, so you capture demand when buying intent spikes.
Can you help with catalog-based advertising?
Yes. We manage dynamic product ads across Meta, Google, and Pinterest that show your full catalog to relevant audiences, and we optimize feeds so products appear with strong titles, images, and pricing.
What creative works best for home product advertising?
We test room scenes, close-up product details, and creator content to see what moves your buyers.