Med spa marketing agency
Paid media, creative, and booking pages for med spas and aesthetic clinics. We bring med spa experience, category-aware tracking, and a multi-channel plan focused on booked consultations.
What does a med spa marketing agency do?
- What it is
Med spa marketing brings new patients to aesthetic clinics: ads for injectables, laser, and skin treatments, pages built for booking, and follow-up that turns inquiries into appointments.
- Who it is for
Med spas and aesthetic clinics, including multi-location practices.
- What MVR does
We run paid media and creative strategy, build landing pages for each treatment, and report cost per booked consultation in MVR Studio.
- Founded, with a fully remote team across 10 countries
- 2016
- New creative every week
- Weekly
- Monthly ad spend managed across all accounts
- $3M+
#21 of 75 on ADWEEK’s Fastest Growing Agencies list
For med spas and aesthetic clinics spending $100K+ a month.
Relevant client experience
A team whose client experience includes med spas, from injectables and laser to HydraFacials.
ProofAttune MedSpa, a premium med spa in Greenwich and Stamford, Connecticut.
Tracking built for health categories
Tracking designed around the measurement problems of health-related advertising.
ProofVella Bioscience stayed live 2+ years in a restricted category.
A plan toward booked consultations
Awareness and demand capture coordinated around cost per booked consultation.
Attune MedSpa
SEO, social posting, and local listings are table stakes. What moves patient volume is systematic paid acquisition: the right patients, the right offer, the right time, then a page built for booking, not browsing.
Set budgets around patient value
An injectable patient who rebooks every 3 to 4 months is worth far more than one visit, and so is a HydraFacial regular. You can afford to pay more for the right patients, as long as the spend is efficient.
A landing page per treatment
A Botox campaign lands on a Botox page, not your homepage. Each page has one action, booking a consultation, with no menus and no competing calls to action.
Fix the booking funnel
We track every step from ad click to booked appointment and fix where potential patients drop off: the landing page, the booking form, or the confirmation step.
Follow up until they book
Not every inquiry books today. Email and SMS keep you in front of them, and rebooking reminders and seasonal treatment news bring patients back.
We start with the full funnel, then give each channel a role in turning interest into bookings profitably.
Introduce treatments
Paid social reaches prospective patients with creative focused on their concerns and treatment interests.
Answer treatment questions
Social ads and landing pages explain options, what to expect, and reasons to consider your practice.
Capture local demand
Paid search reaches people looking for specific treatments and sends them to relevant landing pages.
Drive consultation bookings
Focused landing pages make booking clear, while social retargeting brings interested visitors back.
The channels are familiar. The creative requirements and the compliance rules are specific to aesthetics.
Med spa PPC and Google Ads
Someone searching “Botox near me” or “best med spa in Greenwich CT” is ready to book. Search campaigns target those queries, with geo-targeting to your service area and landing pages that turn intent into appointments.
Medical spa social media advertising
Meta is the main paid channel for med spa digital marketing. Aesthetic results are visual, and Meta reaches potential patients by location, demographics, and interests across Feed, Stories, and Reels, with creative made for each placement.
Before-and-after creative within policy
Before-and-after is the most powerful format in aesthetic marketing, and the most restricted. Meta limits medical claims and cosmetic procedure imagery. We show results with creative built around Meta’s policies.
Reach patients near each clinic
Multi-location med spas get location-specific campaigns and landing pages. Patients in one town can see different messaging than patients in the next when the audience and competition differ.
Treatment education and trust
Most patients cannot tell one injectable, laser, or resurfacing treatment from another. Ads that educate convert better than ads that push a price, and testimonials, provider credentials, and facility imagery build trust.
MVR Studio reports booked consultations and what each one cost, by treatment and location, and budget follows that number.
- Inquiries to booked appointments, tracked from the ad click
- Budget pacing for Meta and Google, per location
We build the funnel around booked consultations, so platforms learn from people who book instead of people who only browse.
For 5+ years, Alo Yoga and McGraw Hill have trusted MVR to refine their data, from tracking to attribution, so their teams can make business decisions with it.
We plan media around your revenue, profit, or lead targets.
- MVR Studio/Funnel planMulti-channel
Upper funnel
Introduce treatmentsYouTubeDemand GenCTVMeta videoMiddle funnel
Answer concernsMetaTikTokPMaxLower funnel
Book consultationsGoogle SearchMetaGoogle Maps
ConsultationsNew patientsJudged on cost per booked consultationA full-funnel plan for new patients
We map the path from first search or scroll to booked consultation, then plan each channel from upper to lower funnel.
Read our approach: A full-funnel plan for new patients - MVR Studio/CustomersLast 30 days
New patients
Paid media- Botox consultBooked
- Laser consultBooked
- Filler consultBooked
Returning
Email and SMS- Return visitEmail
- Return visitSMS
- Return visitEmail
New patients
64
Return visits
118
New patients come first
Paid media goes after people who have not booked with you yet. Past patients hear from you by email and SMS.
Read our approach: New patients come first - MVR Studio/BookingsLast 30 days
Cost per form fill
$30
Cost per booked consultation
$86
What the leads turn into
Confirmed by your front desk- Form fills300
- Booked consultations105
- New patients60
Cost per new patient$150Cost per booked consultation
We judge lead cost by consultations booked, not form fills.
Read our approach: Cost per booked consultation
Can you advertise Botox and fillers on Meta and Google?
Yes, with expertise in each platform’s policies. We build campaigns for Botox, fillers, laser, and other treatments around each platform’s rules.
How do you generate leads for med spa businesses?
Paid social and Google Search ads drive high-intent inquiries to landing pages built for booking. Email and SMS follow-up turns those inquiries into booked consultations.
What makes med spa marketing different from other industries?
It balances aspirational beauty messaging with medical credibility. We work within HIPAA considerations, before-and-after photo restrictions, and platform policies that limit how medical aesthetic services can be advertised.
Do you help with med spa patient retention marketing?
Yes. Email and SMS campaigns encourage repeat visits, share seasonal treatments, and drive referrals, and membership and loyalty programs raise patient lifetime value.
How do you target the right audience for med spa services?
Location, demographic, and interest targeting reaches people researching aesthetic treatments, and lookalike audiences built from your best patients find new clients who match.
What results should a med spa expect from digital advertising?
Targets depend on the treatment, the market, and what a patient is worth to you, so we set them from your numbers, not a promise. We report new patients, booked consultations, and what each one cost.
How is MVR different from typical med spa marketing agencies?
Most cosmetic marketing agencies that serve med spas focus on social media management and local SEO. That work has value, but it is not performance marketing. We track spend to the booked appointment, and build dedicated landing pages instead of sending ads to your homepage. Medical spa SEO helps long-term visibility; paid media with strong creative drives predictable patient volume today.
What should you look for in a med spa marketing company?
Ask how they measure success. A strong partner reports cost per booked consultation by treatment and location, knows Meta’s rules for aesthetic ads, and builds pages for booking, not just traffic.