Our proprietary reporting platform
MVR Studio: The marketing dashboard for better business decisions
See the data you didn’t know you had, from creative to funnel to attribution, and make better business decisions with it.
- Platform integrations
- 12
- Anomaly checks on every account
- Daily
- Data sync, after attribution settles
- Nightly
- Of history, where available
- Up to 24 months of history, where available
Integrations
Studio brings every connected platform into one view of performance, with the same reporting definitions everywhere. Data syncs nightly, after attribution has had time to settle, with up to 24 months of history where available.
- 12 integrations across advertising, analytics, commerce, and CRM
- Overview metrics and period comparisons for your business
- Ecommerce revenue reporting or lead generation performance, as applicable
Ad platforms
- Meta Ads
- Google Ads
- Microsoft Ads
- TikTok Ads
- StackAdapt
- MNTN
Analytics
- Google Analytics 4
- Google Search Console
Commerce, email, and CRM
- Shopify
- Klaviyo
- HubSpot
- Recharge
MVR Studio
- Nightly sync
- Up to 24 months of history
- Ecommerce or lead generation views
- One set of definitions
Anomaly detection
Automated daily checks flag changes across every account and rank them by severity. Our team sees what changed, where it happened, and a possible explanation, so we can investigate before a problem compounds.
- People review every finding and decide what needs action
New customers and non-brand
A strong headline number can come mostly from repeat buyers and people already searching for your brand. Studio puts new versus returning customers beside brand versus non-brand performance. For ecommerce, attribution reconciliation shows how much store revenue is attributed and where the gaps are.
- New-customer MER beside blended performance
- Brand and non-brand views
- Multi-touch attribution from third-party tools, where connected
Our media philosophy
Your results over platform claims
Meta, Google, and TikTok can each claim the same sale or lead. We report against your own revenue and lead records.
Read our approach: Your results over platform claims- Meta claims$198K
- Google claims$121K
- TikTok claims$64K
- Your records$300K booked
Revenue per $1 of ads
$3.00
From your own records
Platform reports
Shown beside it
Each platform, its own claim
Creative reporting
Every ad from every connected platform sits in one library, read in the context of your funnel. Hooks, themes, tactics, and ad copy analysis show what is working and what has not been tested yet, so the next test is better informed.
- Spend, ROAS, CTR, and hook rate where available
- AI-classified hooks and themes, tactic coverage, and testing gaps
- Search and Meta ad copy analysis, including organic query opportunities
Funnel and landing page audits
Funnel and landing page audits show where visitors drop off between an ad click and an order or inquiry.
LTV and retention
For ecommerce and subscription businesses, compare repeat customer revenue and subscription performance with acquisition cost.
- Customer lifetime value
- New and repeat customer revenue
- Recharge subscribers, MRR, churn, and cohort retention, where connected
Budget pacing
See month-to-date spend against each platform’s budget, current pace, and projected month-end spend. For ecommerce, revenue and order projections show how the month is tracking toward goals.
Campaigns | Rolling out
Campaign management for connected accounts is rolling out. Studio is built so authorized users can adjust campaigns, ad sets, and ads where they read the reporting. Each action asks for explicit permission and is recorded in an audit trail.
- Availability depends on the connected account and the rollout
- Google Ads optimization recommendations get human review
How we work
Studio handles reporting and automated checks, so our team spends more time investigating, planning, and working with you. People interpret the findings, explain the trade-offs, and guide the next decision.
Availability
Studio supports MVR’s work with ecommerce and lead generation brands spending $100K+ a month across channels, including law firms with 3+ offices. It ships with every MVR engagement.
Partner agencies can run Studio under their own brand and domain, with each client workspace isolated. We consider white-label partnerships case by case, so tell us about your agency.
- For law firms, tracking is built with your internal team; your team owns intake and the CRM
Data and permissions
Each business has an isolated workspace, so your numbers stay out of anyone else’s benchmarks. We don’t sell your data and we don’t share it with other businesses. We use it to run your reporting and your campaigns, and for nothing else.
- An isolated workspace for your business
- Connections made through each platform’s own permission flow
- Access you can revoke at any time
MVR Digital, a fully remote team across 10 countries, builds and operates MVR Studio.
What is MVR Studio?
MVR Studio is MVR Digital’s proprietary reporting platform: a marketing dashboard that MVR builds and operates. Advertising agencies and the brands they work with use it to see performance from ad platforms, analytics, email, and storefront revenue in one place, updated nightly. Campaign management for connected accounts is rolling out.
Which platforms does MVR Studio connect to?
Meta Ads, Google Ads, Microsoft Ads, TikTok Ads, StackAdapt, MNTN, Google Analytics 4, Google Search Console, Shopify, Klaviyo, HubSpot, and Recharge. Each business authorizes its own connections through the platform’s permission flow and can revoke access at any time.
How often does MVR Studio update?
Data syncs every night, after attribution settles, and automated checks look for performance changes every day. When an account connects, Studio brings in up to 24 months of history where each platform’s data allows.
Can Studio show whether we are acquiring new customers?
For connected ecommerce data, Studio separates new and returning customer revenue and reports new-customer MER. Brand and non-brand views add context. Attribution reporting helps assess channel contribution, with reconciliation showing gaps rather than treating attributed revenue as the whole picture.
Does Studio run campaigns automatically?
No. Studio brings reporting, automated checks, and recommendations into our team’s workflow. People review findings and make decisions. Campaign management for connected accounts is rolling out, and Studio does not make autonomous budget changes.
Can campaigns be managed from MVR Studio?
Yes, as it rolls out. Studio is built so authorized users can create and adjust campaigns, ad sets, and ads on the ad accounts they have connected, in the same place they read the reporting. Each action requires explicit permission, and Studio records it in the audit trail.
Who can see our data?
Only your workspace. Each business sees its own data and nothing else. We do not sell your data and we do not share it with other businesses. We use it to run your reporting and your campaigns.
Can agencies white-label MVR Studio?
Yes, case by case. Partner agencies run MVR Studio under their own brand and domain for their own clients, and each client’s data stays isolated. Reach out through the contact form on this page and tell us about your agency.
Can we subscribe to Studio without working with MVR?
Studio is MVR’s proprietary reporting platform, used to support our client work. It is not a self-serve software subscription. White-label options for agencies are considered case by case.
See Studio with your own data.