Paid Social Agency for DTC & Ecommerce Brands
MVR Digital is a paid social agency managing the social side of $3M+ per month in ad spend: Meta, TikTok, Pinterest, Snapchat, Reddit, and LinkedIn. Paid social is where our DTC results come from. Topicals' CPA drop, Blu Atlas' run to an 8-figure exit, Sunflow's 7-figure first year: all built on social-first acquisition.
$3M+
Monthly ad spend managed
100s
Creative concepts shipped weekly across accounts
Day 7
Kill-or-scale decision on every ad
Meta Ads at the Core
Meta remains the highest-leverage social channel for DTC. We run full-funnel campaigns across Feed, Stories, and Reels with Conversions API feeding the algorithm clean signal. Platform-reported ROAS does not decide budget; blended numbers from Northbeam do. When we say a campaign works, it works in your revenue, not just in Ads Manager.
TikTok Has Its Own Playbook
TikTok is a search engine with a feed attached. Buyers start their journey typing “how to” questions into TikTok search, and the content that ranks there wins them before an ad ever loads. We build TikTok content against those searches the way an SEO team targets keywords, then put paid spend behind it.
The funnel runs in levels. Organic posts get boosted as Spark Ads for engagement first, because TikTok judges a profile by interaction, not view counts. Posts that resonate graduate into conversion campaigns. Brand-style assets run as awareness and never get forced into conversion campaigns where they do not belong. Copy is written TikTok-native, not recycled from Meta.
Emerging Channels
Pinterest, Snapchat, Reddit, and LinkedIn enter the mix when the audience math supports them. Every channel is held to the same standard: blended CPA against the account average, or the budget moves.
Creative Is the Targeting
Since iOS 14, creative does the audience selection. Our creative strategy team ships hundreds of concepts a week across our accounts, 5+ for your brand, on the PDA Brief Framework, and every ad faces a day-7 kill-or-scale decision. Winners scale. The rest stop spending. That cadence is what keeps CPAs flat while spend grows.
We take it a step further. Most agencies stop at creative and media buying. Creative finds the audience; the pixel decides what the algorithm learns from. We refine the pixel and data layer so the platforms optimize toward the right audiences, not all audiences, and every dollar goes further. That focus on the data layer is what makes us different.
Where Paid Social Fits
Paid social runs inside our paid media system alongside search and shopping, with media buying allocating budget across all of it. One team, one attribution source of truth, live in MVR Studio, our proprietary reporting platform. If social is your growth engine and your current agency reports platform ROAS with a straight face, we should talk.
Frequently Asked Questions
Runs your advertising on social platforms: Meta, TikTok, Pinterest, Snapchat, Reddit, and LinkedIn. That covers strategy, audience and signal setup, creative testing, budget management, and reporting. At MVR it also means the tracking that connects social spend to blended revenue, not platform-reported ROAS.
Paid social covers the social platforms. Paid media covers everything paid, including search, shopping, and CTV. If Meta and TikTok carry your growth, you want a team with real paid social depth inside a paid media system, so social learnings feed search and retargeting instead of living in a silo.
Meta is the core of our paid social practice and the largest share of the $3M+ per month we manage. We run full-funnel Meta campaigns with Conversions API, systematic creative testing, and day-7 kill-or-scale decisions on every ad.
We work best with brands spending $100K+ per month across channels. Below that, the testing velocity that makes our system work is hard to fund. At any budget, the rule is the same: spend follows blended CPA, not platform dashboards.
Hundreds of concepts ship each week across our accounts, 5+ for each brand, tested against clear kill criteria. We monitor Creative Similarity scores across active ads, so fatigue gets caught before CPAs climb and fresh concepts are already in market.
Yes, with a TikTok-specific playbook. Content is built against TikTok search terms the way an SEO team targets keywords, Spark Ads get boosted for engagement to build the profile, and posts that resonate graduate into conversion campaigns. Copy is written TikTok-native, never recycled from Meta.
Ready to grow?
Tell us about your brand and goals. We will get back to you within 24 hours.
Get in Touch