Saysh: first inventory sold through in 4 months

Saysh makes lifestyle sneakers on a mold built for a woman’s foot. Allyson Felix, the most decorated female Olympic runner, founded it. We built the brand from launch.

Client: Saysh | Women’s footwear
Services: Paid social, Creative strategy, Email marketing

To sell through the first inventory batch: 4 months; From Saysh’s launch
People on the waitlist for the next batch: 8,000
Content and message variations tested: 1,200+

Saysh was a new kind of shoe: designed on a woman’s foot, not adapted from a men’s mold. It was a lifestyle shoe, not a running shoe.

The brand had to grow on its own, without wearing out Allyson’s personal following.

Sell the shoe on its own
Ads built around the problems women have with footwear, plus a Maternity Returns Policy that gave the brand a reason to be talked about.
Use Allyson’s audience with care
Lifestyle video from Allyson’s own Instagram, then retargeting into Saysh ads, so her following found the brand without being flooded.
Bring buyers back for every launch
Email and SMS flows that converted 60% of past purchasers on new styles.